Qwake.Tech
Active engagement. Go-to-market rebuilt around the real product.
Lead operator, 50/Fifty Growth engagement
50/Fifty era
The problem
Where the work actually began.
A product with profound stakes — firefighter vision systems — that had been pitched as a feature set rather than a position. The market understood the tech; it did not yet understand what it was buying.
Positioning rebuilt around the outcome, not the spec.
Go-to-market narrative that matched the gravity of the use case.
Sales and investor story aligned under one system.
Executional cadence tuned for a small, high-stakes team.
●Principal speaking
“Austin and the 50/Fifty team didn’t just help us go to market, they helped us understand what we were actually selling.”
Human principal + named agents. The roster lives at /team
If this is the shape of your problem