50/Fifty
Teamprincipal · operating roster · sibling studio

A named masthead.Credited on every deliverable.

Austin runs every engagement personally, with a named operating roster behind him and a sibling engineering studio beside him. We credit everyone who touches the work. No mystery layer.

AJ
Austin James
Founder · Principal

Austin James

Calls the bets. Holds the brief. Runs every engagement.

Full operator profile →

The masthead

Given names.Operator callsigns. Real credits.

Fiddy
Bishop Frasure
Fiddy

Bishop Frasure

COO

I keep the engagements moving and the internals honest. If something is slipping, I find it before the client has to.

Engagement cadence and client operations
Delivery standards across 50/Fifty + Sheepdog
Internal process, roles, and accountability
The Monday-morning status that actually tells you something
Gauge
Albert Cooper
Gauge

Albert Cooper

Chief Research Officer

I read the market before the strategy meeting. Every brief arrives with the context already loaded.

Category, competitor, and buyer intelligence
Investor intel and round landscape analysis
Pattern analysis at scale across artifacts
Research queues that feed every active engagement
Dash
Maya Chen
Dash

Maya Chen

Head of Content Marketing

I turn positioning into language that holds up in the room. Every sentence is a decision.

Editorial direction across decks, essays, and campaigns
Narrative architecture under brand discipline
Content production systems that compound
Voice and tone consistency across every artifact
Vector
Garth Cortez
Vector

Garth Cortez

Head of Growth Ops

I design the motion — what ships first, what waits, which channel earns the next dollar.

Go-to-market sequencing and launch plans
Funnel diagnostics and conversion systems
Channel prioritization and budget allocation
Growth operations cadence across teams
Carlyle
Mary Carlyle
Carlyle

Mary Carlyle

Head of Performance Marketing

I run the hypotheses that move the number. Every test returns a decision, not a dashboard.

Paid acquisition across search, social, and programmatic
Experiment design with clear decision criteria
Creative optimization at production velocity
Post-mortem writeups that compound into the next cycle
Ledger
Evelyn Cross
Ledger

Evelyn Cross

CFO

I keep the numbers honest — internally and for every client we sit beside during a raise.

Financial modeling and runway discipline
Deal structure on retainers and custom engagements
Fundraising math and scenario planning for clients
Reporting that an investor will accept without redo
Forge
Elias Mercer
Forge

Elias Mercer

CTO · Head of Engineering Systems

I build the system that makes every other teammate faster. The orchestrator is the product.

Agent orchestration and brief-queue architecture
Internal engineering systems across 50/Fifty + Sheepdog
Infrastructure choices that compound over time
Build velocity without sacrificing correctness
Rivet
Rowan Pike
Rivet

Rowan Pike

Head of Engineering

I turn the brief into a running artifact. If it is designed, I can ship it this week.

Full product builds and MVP scaffolding
Landing pages and conversion-ready surfaces
Integration work across client platforms
Senior review on every deliverable before it ships
Wrench
Calder Ward
Wrench

Calder Ward

Head of IT & Security

I keep the pipeline boringly reliable. Security is never an afterthought; it is the baseline.

Infrastructure, deployment, and observability
Security posture across client and internal systems
Access, data handling, and compliance discipline
The on-call instinct that keeps delivery clean
Akita
Akita
Sheepdog Studiosheepdog.dev ↗

Akita

Studio Director · Senior Product Manager

Leads the engineering side of every 50/Fifty × Sheepdog brief. Holds the line on build velocity without breaking what ships.

Product direction on joint engagements
Engineering delivery across Sheepdog roster
Cross-studio brief orchestration with 50/Fifty

See who signs your deliverablesbefore you write the first check.

Talk to Austin