Flo Technologies
Exited to Fortune Brands.
Served inside the acquiring Fortune 500 post-exit.
Director, Marketing & Direct-to-Consumer Sales
Operator era · pre-50/Fifty
The problem
Where the work actually began.
A category-defining water-intelligence product with real engineering and an install footprint that had to translate into consumer demand at retail and online simultaneously — without the brand drag that sinks most hardware launches.
DTC growth system owned end-to-end — acquisition, conversion, retention.
Retail + DTC working as a single funnel, not two rival channels.
Positioning sharpened around outcome (stop the damage) instead of spec sheet.
Post-acquisition integration into the F500 operating rhythm.
Human principal + named agents. The roster lives at /team
If this is the shape of your problem